RIO BLISS
Branding
Packaging
Typography
CHALLENGE:
To develop a unique and eye-catching branding and packaging system to reflect the playful and welcoming values of a chocolate bar company from Brazil.
SOLUTION:
This branding and packaging system features a vibrant color palette and playful patterns inspired by the Brazillian coastline. A unique square package design brings a modern refresh compared to the traditional rectangle chocolate bar.
MOODBOARD:
LOGO PROCESS:
FINAL LOGO:
ICONS:
COLOR PALETTE:
#049DBF
#F1D8C8
#71893C
#403D17
TYPOGRAPHY:
DIELINES:
OUTSIDE
INSIDE
