SOLUTION:

The message of this campaign is to promote skateboarding rather than screen time. Targeted at the parents of young children, Skate More, Scroll Less uses a smiling face icon constructed from a skateboard, wheels, and a half-pipe. Drawing inspiration from southern California, the color palette features a sunny yellow paired with a turquoise blue reminiscent of a fresh clear sky. Deliverables included a printed poster, an app icon, and a social media story animation.